Prepared for All Lit Up OC

Anti-Cheap Customer Acquisition System

Includes

Funnel BreakdownsVisual funnel walkthroughConversion SystemsFollow-up & AI bookingDeliverablesFull deliverables breakdownTimelineImplementation phasesInvestmentPricing & guarantees

Funnel Breakdowns

Funnel 1

Instagram Authority Funnel

Become the Local Authority

1Build the Presence
Organic Content
Personalized Organic Content
Content that resonates with your ideal customer: homeowners in the Orange County area that are interested in making their home feel more alive.
⇄Before & Afters
★Testimonials
🛠On the Job
💡Educational
2Build the Followers
Follower Ads
Ads run to Orange County homeowners, introducing All Lit Up OC as THE go-to for outdoor lighting. Every follow adds to a list of potential customers that are ready now, or will be in the future as they get nurtured by your content.
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3Convert Them
When They Follow
Intro Conversation
Every new follower gets a personal DM. Build the connection first, then one simple question sorts them.
AL
All Lit Up OC
Hey, thanks for the follow! Are you here for the content, or do you have a lighting project in mind?
We've actually been thinking about our roofline for a while
Love it. Want me to get you a quote?
Project in mind

The DM turns into a quote conversation and a booked consultation.

Here for the content

"Enjoy the content." They keep seeing the posts, and good-fit followers get a friendly follow-up down the road.

OR
Later Through Retargeting
Retargeting Ads
Shown only to the follower audience. These carry the direct CTA: message us to book a consultation or quote. Because followers already know the brand, this is where the heavy lifting of converting followers into leads happens.
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Estimate Booked

Funnel 2

Meta Ads Funnel

From cold ad to in-person estimate.

Ads
Custom Video & Image Ads
Video and image ads running to Orange County homeowners on Facebook and Instagram, all pointing at one landing page.
Video Ads
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Image Ads
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Page 1
Landing Page
One page, one action. The lead sees the offer, fills in their info, and picks a time.
Offer
Name
Phone
Schedule My Consultation
Higher Intent
Schedule the Virtual Consultation
Instead of just dropping a form and disappearing, the lead commits to a time for a quick virtual consultation. That extra step filters for real intent before anyone drives out to a house.
Fri 2:00 PM
Sat 9:00 AMBooked
Sat 11:30 AM
Page 2
Post-Booking VSL Page
Right after scheduling, the lead lands on a page with a video from the team, past projects, and what to expect next. They show up to the call already familiar with the work.
▶  VSL
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They still get called right away
Do they pick up now?
Picks up

Great, do the consultation on the spot while intent is highest.

Doesn't pick up

No problem. Their scheduled call time stands, with reminders so they show.

The Call
Virtual Consultation
A quick call to scope the project, answer questions, and lock in the visit. This is where the in-person estimate gets set.

Estimate Booked

Lead Management & Conversion Systems

Your CRM
Unified Inbox
Every lead drops straight into your CRM. Texts, emails, and social media messages, all answered from one inbox.
TextHey, just filled out the form
EmailQuestion about my roofline
SocialHow much for permanent lights?
Speed to Lead
A.I. Speed-To-Lead
The second a lead lands, the A.I. texts them back from your number. No lead sits waiting while your competitors call first.
AL
All Lit Up OC
Hey, saw you just submitted the form. Reply "YES" if this is the right number.
YES
Great, we'll call you in a moment.
Follow-Up
Automated Follow-Up
Leads that go quiet get texts, emails, and call reminders until they book. No manual chasing.
Day 1Text follow-up
Day 2Email follow-up
Day 4Call reminder for you
Day 7Text follow-up
Booking
A.I. Booking
The A.I. keeps the conversation going until the appointment is on your calendar, then confirms and reminds them so they show up.
Fri 2:00 PM
Sat 9:00 AMBooked
Sat 11:30 AM
24 Hr Reminder1 Hr Reminder

Booked Job

Pre-QualifiedPhone-VerifiedOn Your Calendar
After the Job
Reputation Engine
After every finished job, a review request goes out on its own. Your rating climbs while you work.
★★★★★
Posted To Google

Nothing Falls Through

Every Lead TrackedEvery Quote ChasedEvery Job Reviewed

Deliverables

Funnel 1

Instagram Authority Funnel

Content & Ads
12
Organic PostsScripted & edited
3
Video Follower AdsScripted & edited
3
Video Retargeting AdsScripted & edited
Backend
✓
Ad CampaignsCreate, launch, manage, and optimize the ad campaigns
✓
CRM IntegrationIntegrate the funnel with your new CRM
Funnel 2

Meta Ads Funnel

Content & Ads
10
Video AdsScripted & edited
10
Image AdsDesigned & created
1
New-Lead VSLScripted & edited
Funnel
1
Landing PageCreate page to qualify and capture leads
1
Post-Submission PageCreate page that includes the VSL plus further info and past projects to warm up the lead

Funnel will be custom-coded for improved load time and design flexibility

Backend
✓
Ad CampaignsCreate, launch, manage, and optimize the ad campaigns
✓
Meta Conversions API IntegrationSet up & integrate Meta server side tracking to maximize campaign performance
✓
CRM IntegrationIntegrate the funnel with your new CRM
Backend

Lead Management & Conversion Systems

CRM Build
✓
Unified InboxTexts, emails, and social media messages all in one place
✓
A.I. Speed-To-LeadInstant text-back the moment a lead comes in
✓
Automated Follow-UpText, email, and call-reminder sequences until they book
✓
A.I. BookingCalendar booking with confirmations and reminders
✓
Reputation EngineAutomatic review requests after every finished job
Integrations
✓
Tech & IntegrationsLead routing, automations, and all platforms connected end to end

Timeline

Month 1

Build & Launch

The full buildout: the content, the ads, the funnel pages, the CRM, and the backend integrations all get created, connected, and tested.

Month 2+

Manage & Optimize

Everything goes live. Leads start coming in, consultations get booked, and the campaigns get optimized as the data comes in.

Investment

One-Time

Build, Launch & Manage

$7,200one-time
Buildout
✓Instagram Authority funnel
✓Meta Ads funnel
✓Complete CRM & backend build
✓Create & launch the ad campaigns
Manage & Optimize (2 months)
✓Manage & optimize the ad campaigns
✓Update creatives as needed
✓Update the funnel as needed
Paid to Facebook

Ad Spend

Recommended starting at ~$50/day. Goes directly to Meta to show your ads.

Industry average is around $50 in ad spend per estimate request and will optimize as the campaign continues to run.

Launch Guarantee

Refund of all fees if the system isn't live within 45 days.

Performance Guarantee

Refund of all fees if we don't generate a minimum of 30 estimate requests within 2 months of being live.

Requires minimum $50/day ad spend to allow enough people to see the ads.

What counts as an “Estimate Request”:
1.They click on your ad
2.They go to your landing page
3.They submit a request to get an estimate